About Highlander Rank

Driven to help you win locally.

At Highlander Rank, we're not your typical SEO agency, we're local growth consultants. We specialize in helping blue-collar and service-based businesses improve their local visibility.

Where the Highlander name comes from.

We are both active Highland Games competitors, the Scottish strength sport of throwing heavy implements for distance and height. It demands consistency, strategy, skill, and relentless improvement. The same things that move a business up the local search rankings.

Our mission is simple: Make sure that when someone in your area is searching for the work you do, you show up first. We do this through local reputation building and precise audits that enable tailored, practical strategies that bring in more calls, better leads, and real results, without all the technical jargon.

We provide local growth consulting for blue collar businesses. Specializing in digital visibility, we deliver results-driven strategies focused on lead conversion and transparent reporting. You'll see exactly how your business is improving, because our goal is simple: better rankings, more leads, and more business.

The Highland Games Connection

The Highland Games are about more than raw strength. Strategy, consistency, and showing up every time are what separate the competitors who win from those who don't. We bring that same mindset to local SEO. Rankings don't move overnight, but with the right approach applied consistently, they move.

🎯
We only take on clients we can actually help

If your situation isn't a fit for what we do, we'll tell you straight. No hard sell.

📊
We measure everything

Rankings, reviews, visibility — you'll always know exactly where you stand and what's moving.

🤖
We use AI to move faster

Our AI knowledge lets us do more, spot opportunities quicker, and stay ahead of where search is going.

🤝
We earn the next month

No long-term contracts to start. If we're not moving the needle, you shouldn't stay.

The Team

Two Founders.
One focused goal.

Co-Founder
Jon Bruno

Jon leads client relationships and business development. He's the first person a prospect talks to, and the one who makes sure the conversation is always straight, no overselling, no vague promises. Just an honest look at where your local visibility stands and what it would take to improve it.

Highland Games athlete. Jon brings the same competitive drive to the sales process that he brings to the field, focused, prepared, and genuinely invested in the outcome.

Sales & Client Strategy
Co-Founder
Chris Barrier

Chris runs the technical audits, GBP optimization, rank tracking, and everything in between. He makes sure the results show up in your monthly report as real ranking movement, not activity for activity's sake.

Highland Games athlete and technology specialist. Chris combines deep AI knowledge with hands-on SEO experience to find opportunities faster and execute more efficiently than a traditional agency setup.

Technical Operations & Delivery

Rooted in Tampa Bay.
Built for local businesses.

We're based locally in Tampa Bay and believe in working closely with good businesses to help them grow, compete, and take control of their digital presence.

From Dunedin and Clearwater to St. Petersburg and Tampa, we know the neighborhoods, the local search landscape, and the types of businesses that are winning and losing when it comes to online presence and who shows up in search results across the greater Tampa Bay area.

That local knowledge isn't something you can replicate from a spreadsheet. It's what makes the difference between generic SEO advice and a strategy that actually fits your market.

Clearwater Home Base
Dunedin Primary Market
St. Petersburg Primary Market
Palm Harbor Primary Market
Tarpon Springs Primary Market
Pinellas Park Primary Market
Largo Primary Market
Safety Harbor Primary Market
Tampa Greater Tampa Bay
Brandon & Riverview Greater Tampa Bay
Wesley Chapel Greater Tampa Bay
Sarasota Greater Tampa Bay
Why Highlander Rank

What makes us different.

01
Small by design
You work directly with Jon and Chris, not an account manager passing messages. Two founders, fully invested in your results.
02
Trade business specialists
We focus exclusively on local trade businesses. We know your market and what moves the needle in it.
03
Fast Precise Delivery
We built AI tools to audit faster, spot opportunities quicker, and stay ahead of where Google and AI-powered search are heading.
04
Local market knowledge
We live and work in Tampa Bay. We know the competition, the neighborhoods, and the search landscape your customers are using.
05
No long-term contracts
We earn the next month by moving the needle this month. If the results aren't there, you're not locked in.
06
Competitor mindset
Highland Games athletes compete to win. We bring that same relentless focus to ranking your business above the competition.
Free Audit

Stop losing jobs to the guy ranked above you.

Find out where your business shows up in local search.

Serving Trade Businesses in the greater Tampa Bay area.